2011 Aston Martin Cygnet Concept Micro Car - Please No!

Relax, it's just a concept...for now. Aston Martin actually hopes to make this a production model next year or soon thereafter. I can't help but wonder whether Aston's new owners are getting nervous about their bottom line, hoping to get into the mass motoring market as a way to make mass profits. But Aston Martin is an exclusive prestige marque, which is at least part of the reason their customers buy Aston Martin cars.

The Cygnet Concept is based on the Toyota iQ, which is a good little platform for any micro car, but the micro commuter market is extremely competitive and fast moving with new, innovative models every few years. This writer hopes Aston will not spend any of its energy diluting (and cheapening) its brand in pursuit of short-term profits. - Chris Lydiksen

Press Release

Aston Martin Cygnet Concept

Aston Martin today releases the first official images of the 'Cygnet' � a new luxury commuter concept car.

The Cygnet concept represents a creative, environmentally conscious solution, being small, yet with presence � and highly fuel efficient, now combined with the prestige of Aston Martin's luxury brand ownership.

Work on the concept is ongoing and will continue into 2010 when it is hoped that it will become a production reality initially available to Aston Martin customers in the UK and Europe.